What is the Forward to a Friend feature in BlueHornet and how to use it.
(%%FORWARDTHIS%%)?
Forward to a Friend (FTF) is a component of your viral marketing strategy. It allows your subscribers to forward messages from your email campaigns. FTF forwards the email message exactly as your subscriber received it allowing an exponential number of people to receive your message.
Place the %%FORWARDTHIS%% tag anywhere in the body of your email. When the message is sent it will be replaced with a FTF link or URL.
How Do My Subscribers Use It?
Subscribers use the feature by following a link, text or image, from your email to the FTF page. It is recommenced that in HTML and AOL messages that you use the %%FORWARDTHIS%% tag to link text or images. Then they fill out names and email addresses of their family and friends. Subscribers have the option to personalize the forwarded message with a note. Depending on how you set up your FTF page subscribers can forward the message to as many as twenty people.
How Do I use it?
There are four parts to the Forward To a Friend:
- Administration Page: Before you can begin using the FTF feature you need configure the options and look and feel of the FTF page. Go to Options->Edit Account->View Administration Page in your BlueHornet system.
- Forward To a Friend Page: Your subscribers enter the names and email addresses of the people they wish to forward the message to on this page. It can be configured to match your email or web site branding.
- %%FORWARDTHIS%% Tag: When your email is processed and sent through our servers the tag is automatically converted to a URL that points to your FTF page. The tag can be inserted anywhere in the links or body of your message.
- FTF Statistics: The number of times your message has been forwarded is tracked in your statistics under the Sent Messages tab.